Paula Gould Paula Gould

Escada Moon Sparkle Teams up with Island Def Jam and Grammy® winning recording artist Rihanna

Escada Moon Sparkle is the newest limited edition fruity delicious fragrance from Escada. Fresh, uplifting and the perfect scent for spring. We feel this is the best fragrance from Escada yet! Escada Moon Sparkle launched a new campaign where the fun and flirty fragrance has teamed up with Island Def Jam to present lots of in-store giveaways and goodies including CDs and free music downloads from platinum-selling, Grammy® winning recording artist Rihanna's album "Good Girl Gone Bad" (choose from singles "Rehab" and "Don't Stop The Music") and 3 live "Girls Night Out" shows featuring Rihanna in Chicago, New York and San Francisco to bring awareness to Rihanna's Believe Foundation, which assists and inspires children in need around the world.

The first rollout of the Escada Moon Sparkle promotion began February 1st, 2008 and included the in-store giveaways and goodies, available with purchase of Escada Moon Sparkle products, including Rihanna's "Good Girl Gone Bad" CDs and free music downloads of Rihanna's "Rehab" or "Don't Stop the Music", redeemable at Escada Moon Sparkle's website.

Additionally, in March, Escada Moon Sparkle will hold special in-store ticket give-away events in Chicago, New York City and San Francisco for 3 exclusive "Girls Night Out" engagements featuring Rihanna. During these in-store events which will be announced shortly, those purchasing $100 or more of Escada Moon Sparkle products will receive two free tickets to the "Girls Night Out" concert in that city.

Escada Moon Sparkle is excited to be teaming up with Island Def Jam to recognize Grammy® winning artist Rihanna's latest album "Good Girl Gone Bad" and bring awareness to her Believe Foundation. Experience exclusive concerts, cool sweepstakes opportunities and lots of goodies with purchase of Escada's latest limited edition fragrance, Moon Sparkle. Check out Escada Moon Sparkle's website for all the details. You can enter the sweepstakes here for a chance to win once in a lifetime opportunities including a VIP experience at a Moon Sparkle concert featuring Rihanna and other exciting prizes!

Concert* dates are:
Wed, 3/26 CHICAGO, Vision
Fri, 3/28 SAN FRANCISCO, Ruby Skye
Wed, 4/9 NEW YORK CITY, Highline Ballroom

*Concert tickets only available during in-store promotion and only with purchase of $100 or more of Moon Sparkle products. Limit 2 tickets per customer. Escada Moon Sparkle is available at your local Macy's, Dillard's or Sephora.

About Rihanna's Believe Foundation:

Believe is a non-profit 501(c) (3) organization founded in 2006, which is dedicated to assisting and inspiring children around the world. The only way to secure the future of our world is to create security for our future leaders. Believe gives children a chance by providing everything from medical attention for children who can't afford it; to school supplies for children in poorly funded public schools; to toys for children who are terminally ill to; clothes for kids in homeless shelters. If we can get children the tools to believe, we can save them.

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