VOTE NOW!! SXSW PANEL PICKER--Voices Carry: Why Authentic Brand Voices Matter

Written By Paula Gould

REMINDER TO VOTE NOW!!! 

Voting Closes Sept. 2!

Voices Carry: Why Authentic Brand Voices Matter

A well thought out, authentic, and strategic digital content program is more important than ever for driving social media strategy, increasing user engagement, and building syndication relationships. This panel will debate and discuss the business case for well crafted editorial and video content as well as the necessity for authenticity, properly marrying a brand's voice with SEO and the defining line between farmed, borrowed and genuine expert Branded Content. The panel will feature executives from Amos Content Group, CAA, Associated Press and will be moderated by What's Trending co-host Melissa Rowley.

  1. Shawn Amos – Amos Content Group
  2. Sarah Passe – CAA
  3. Melissa Rowley – What's Trending (CBS)
  4. Michael Dutton – Associated Press

 

VOTE NOW!!!

Paula Gould
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