VOTE NOW!! SXSW PANEL PICKER--Voices Carry: Why Authentic Brand Voices Matter
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Voices Carry: Why Authentic Brand Voices Matter
A well thought out, authentic, and strategic digital content program is more important than ever for driving social media strategy, increasing user engagement, and building syndication relationships. This panel will debate and discuss the business case for well crafted editorial and video content as well as the necessity for authenticity, properly marrying a brand's voice with SEO and the defining line between farmed, borrowed and genuine expert Branded Content. The panel will feature executives from Amos Content Group, CAA, Associated Press and will be moderated by What's Trending co-host Melissa Rowley.
- Shawn Amos – Amos Content Group
- Sarah Passe – CAA
- Melissa Rowley – What's Trending (CBS)
- Michael Dutton – Associated Press
Amos Content Group Partners with Saint Elmo’s Entertainment, Expands Content Offering and Brand Services Internationally
Amos Content Group, a full service editorial and video content company with a wide range of clients, including Fox, Loeb & Loeb, SodaHead, SPIKE and WEtv, is proud to announce a resource and creative exchange partnership with Berlin-based Saint Elmo's Entertainment, a subsidiary of the leading German advertising group Serviceplan, whose clients include BMW, GE, LG, Siemens, eBay and Swarovski. The cooperative partnership sees Amos Content Group and Saint Elmo’s Entertainment jointly developing and producing branded entertainment concepts for their respective clients.
In addition to its white label service business, Amos Content Group creates proprietary video and editorial content products, which have the ability to be localized across global territories. Saint Elmo’s has the ability and brand relationships to cultivate design, technology and development opportunities that will deliver Amos Content Group content to an international audience.
Through this partnership, Amos Content Group will be able to provide round-the-clock editorial services, content creation and syndication of Amos Content properties such as PopNewswire and short programming series such as Secret Weapon to service Saint Elmo’s Entertainment clients to the US Market.
"We are thrilled to partner with Saint Elmo’s Entertainment to help service their portfolio of clients in the U.S.,” said Amos Content Group Founder and Managing Partner, Shawn Amos. “Berlin, has unmatched talent and creativity, with a strong contingent sitting in Saint Elmo’s Entertainment offices. I can't wait see the fruits of our trans-Atlantic collaboration."
Tim Stickelbrucks, Managing Partner of Saint Elmo's Entertainment, points out: ”Our experience in creating editorial content and innovative user interfaces for our brand clients in Germany has a huge potential for international markets. We are excited that our partner Amos Content Group opens up new possibilities with its proven ability in developing fascinating editorial content products for the digital realm for both our companies.“
About Amos Content Group
Amos Content Group serves digital and traditional businesses in need of high quality video and editorial content for their websites and/or offline networks. ACG provides end-to-end services for firms and brands wishing to create, maintain, and/or augment an original content offering. ACG’s clients and partners represent a broad spectrum of large market cap companies, cutting-edge new brands, and established firms, including Fox, Fox News, Spike, Sodahead, PumpTop TV, Huffington Post, Indoor Direct, K-Swiss, Loeb & Loeb. For more information, please visit AmosContentGroup.com.
About Saint Elmo’s
Saint Elmo‘s Entertainment (SEE) develops communication solutions for brands, using editorial content for interactive dialogue with the desired target group. As a specialist for rich internet applications and branded entertainment SEE offers custom built online video solutions for IPTV and Web TV for all screens, social media solutions as well as the respective editorial content. The whole portfolio of services includes content strategy development, production to interface design. SEE is working for clients such BMW, Warsteiner and MSN. SEE with offices in Munich and Berln, Germany, is part of the Saint Elmo’s Group, which belongs to the Serviceplan Agency Group since beginning of 2009.
Amos Content Group Receives Funding to Expand High Quality Editorial Content Services
Santa Monica, CA (PRWEB) May 31, 2011-- Amos Content Group (ACG), a full service editorial and video content company with a wide range of clients, including Fox, Fox News, SPIKE, SodaHead, and Loeb & Loeb, has received a round of angel funding to expand its editorial content services for brands and entertainment properties.
Executive Michael Wolper, son of the late legendary television producer David L. Wolper, provided the latest funding, saying, “With venture capital and private-equity funding for the digital media and Internet space up sharply in 2010, ACG is a well-positioned for explosive growth as a niche provider in the industry. Under the leadership of Mr. Amos, the expansion of their content creation services has tremendous potential to establish the company as both a long-term investment vehicle and as a market leader. I am confident that ACG will continue to produce quality products while providing a great return on the funding.”
“In addition to an increased demand for our online video creation services, we're seeing a dramatic uptick in clients who need a high volume of editorial content due to industry changes in SEO standards,” says ACG’s Founder and Managing Partner, Shawn Amos. “ACG has quickly carved out a niche as a creative agency with a core competency in providing editorial products that are contextual, reinforce companies’ brands, and support their SEO strategies. This round of funding will allow us to service the rush of new business from clients who need to replace their non-performing, farmed content with writing that is entertaining, useful, and fresh.”
ACG’s integrated editorial strategies range from one-time online campaigns to ongoing content support and are simultaneously brand-, audience-, and advertiser-friendly. ACG creates opportunities for brands to exist on the cusp of both breaking news and well-considered reflective topics by providing eye-catching news stories, video segments, slide shows, photo galleries, and website copy while taking into consideration each client’s brand identity, company mission, content sustainability, SEO needs, reach, and audience.
ABOUT Amos Content Group
Amos Content Group serves digital and traditional businesses in need of high quality video and editorial content for their websites and/or offline networks. ACG provides end-to-end services for firms and brands wishing to create, maintain, and/or augment an original content offering. ACG’s clients and partners represent a broad spectrum of large market cap companies, cutting-edge new brands, and established firms, including Fox, Fox News, Spike, Sodahead, PumpTop TV, Huffington Post, Indoor Direct, KSwiss, Loeb & Loeb. For more information, please visit AmosContentGroup.com